Mick Hartley

What on earth were they thinking? – Braun advertises men’s trimmers using trans model.

Braun has been called “irresponsible” for advertising men’s trimmers using a trans model with surgical scars.

A model photographed using the The Series X Hybrid Trimmers for men is seen with surgical scars from what appears to be a double mastectomy operation.

Campaigners have claimed the advert breaches the Advertising Standards Authority guidance which warns against “glamourising” or “trivialising” cosmetic surgery.

The ASA in its social responsibility section of its website states: “Marketers should take care not to trivialise the decision to have cosmetic surgery.

“Procedures should always be portrayed as something that requires time and thought and should never be portrayed as ‘safe’, ‘easy’ or ‘risk free’.”

Maya Forstater, the executive director of Sex Matters, said: “Promoting the removal of healthy breast tissue is not only shockingly immoral, but against advertising standards guidance to not glamourise or trivialise cosmetic surgery.

“The campaign perpetuates the terrible lie that women can become men if they have their breasts removed and take hormones.

“Braun executives must have been living under a rock if they think that this campaign represents ‘inclusivity’. The reality is that Braun has now written itself into history as promoting social contagion and what will become one of the most notorious medical scandals.”

It's part of that same virtue-signaling bid for the young  "progressive" market that persuaded Bud Light – disastrously, as it turned out – to feature prancing transwoman Dylan Mulvaney. 

Braun is owned by Procter & Gamble the owner of sanitary pad firm Always, which called for the words “women”, “girls” and “females” to be removed from online articles about periods, to avoid offending trans people.