Huda Kattan, the Iraqi-American mogul behind Huda Beauty who’s “mastered the art of blending creativity with entrepreneurship”, is in a spot of bother.
In July 2025, Kattan posted a video to TikTok in support of antisemitic conspiracy theories claiming that Jews and Israel were behind World Wars I and II, the September 11 attacks, and the October 7 attacks. The video was then taken down by TikTok, while French cosmetics retailer Sephora pledged to carry out an investigation regarding the event and their partnership with Kattan.
In January 2026, Kattan faced backlash after posting a pro-Iranian regime video amid the 2025–2026 Iranian protests and the 2026 Iran massacres.
Iranians are not taking it well:
Still, she made it onto the BBC’s 100 Women list for 2023. They can’t take that away from her.
Mick Hartley 
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