In 2019, German psychiatrists observed a sudden surge of adolescent girls presenting to clinics with abrupt-onset Tourette-like tics. This immediately raised alarm bells. Tourette’s typically affects boys and begins in early childhood.
This was an entirely new patient population.
Researchers quickly identified the index case: Jan Zimmermann, a young Tourette sufferer, whose YouTube channel had recently exploded in popularity. The girls displayed the exact same symptoms as Jan: the same outbursts and catchphrases.
The phenomenon soon migrated to TikTok, where it spread like wildfire.
Researchers coined a new term for what they were observing: mass social media–induced illness — a modern iteration of the long-recognized phenomenon of mass sociogenic illness.
Yet, in 2014, when paediatric gender clinics across the Western world began to fill with adolescent girls — another entirely new patient population — “gender-affirming” clinicians didn’t even bother to look for the trigger.
And it wouldn’t have taken much effort to find. All it required was a glance at the cultural messaging of the time.
Because 2014 was the year Time magazine put Laverne Cox on its cover with the headline: The Transgender Tipping Point: America’s Next Civil Rights Frontier.
And with that, the modern trans rights movement launched.
Trans-identified celebrities were everywhere, trans characters appeared in children’s books and television shows, trans influencers proliferated with astonishing speed online, and schools began teaching gender identity ideology as if it were scientific fact.
And in a perfect-storm scenario, smartphones and social media exploded in popularity, creating the ideal super-spreading environment for this seductive idea to go viral.
The message adolescents received was simple: If you hate your body, that could mean you’re trans.
And right on cue, legions of confused adolescents who hated their developing bodies began showing up at gender clinics believing themselves to be trans.
Just like the TikTok tics. A mass social media–induced illness.
Except on this occasion, instead of scrambling to contain the epidemic, doctors picked up their syringes and scalpels and set about permanently medicalising the innocent youth caught up in this powerful cultural storm.
And activists marched in the streets demanding that these young people be allowed to sacrifice their health, fertility, and body parts — while swiftly demonising anyone who dared point out the obvious parallels to social contagions of the past.
I guess a social contagion – a mass social media–induced illness – has to fit in with the mood of the times to really catch on. Tourette’s Syndrome may be appealing perhaps as a way of being different in a kind-of-cute but dramatic way, but doesn’t carry any particular significance beyond itself. The trans movement on the other hand could be used by groups like Stonewall to capture the old gay lib spirit after gay lib had won its battles. Sold as progressive, in other words. Plus, in the US at least, doctors could make serious money out of it.
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